In April the Netflix said that they are missing out the big chunk of users who want to pay less and have no problem with ads.
Netflix annouced on Wednesday that "Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner"
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"Netflix chose Microsoft because of its ability to innovate over time, as well as its for its strong privacy protections.
Netflix Chief Operating Officer Greg Peters said
After the annocement of partnership with Microsoft. Netflix share rose 2% to $178.06 on the news.