YouTube is introducing a new shopping features for creators, including the ability to link storefronts and sell products directly on the platform through a partnership with Shopify
New features comes as YouTube has been working to transform its platform into more of a shopping platform/store with product launches the ability to shop directly from livestreams hosted by youtube creators.
In addition to the Shopify integration, YouTube says it will dedicate a section of the Explore tab to a “shopping destination” that will display shoppable content for US, Brazilian, and Indian users beginning next week