Eslam had one complaint about the games that they portrayed Arabs as terrorists but this still never stops him from playing.
But now time has changed.
But now time has changed.
Now more global look has been adopted by Tv shows and Movies as now Arabs can be seen in mainstream titles.
In Ubisoft’s Assassin’s Creed series, Altair Ibn-La’Ahad is still a Syrian Assasin but he has become an Arab hero, this has transformed Eslam’s gaming experience.
Many more games have also started portrayingArab characters as heroes, in the Dues Ex series, Faridah Malikis shown as a skilled pilot and the first recognizable Arab female protagonist in a game.
Ubisoft started tapping into the Arab Market in 2015 and Assassin Creed became the first mainstream game to be released fully localised for the Arab audience by adding Arabic speech, subtitles, localised user interface, and main screens to the game.
See how A game developer at Tamatem, Mira Karout, has localised a game for the month of Ramadan
See how A game developer at Tamatem, Mira Karout, has localised a game for the month of Ramadan